Experience to
Understand
Understand
Experience to
Understand
Understand
Aeva didn’t just want their 4D LiDAR sensor, Aeries II, to be seen by attendees of CES. They also wanted guests to feel it, and to understand it. Inspired by their vision, we reimagined the traditional demo room as an open-concept booth design—providing Aeva’s featured product, Aeries II, the space it needed to attract and fully immerse their audience. When guests stepped into the space, they instantly became demo participants, as a large LED display visualized, in real time, what Aeries II was “seeing” in Aeva’s structure and beyond. A split screen on the live display compared 3D reflectivity to Aeva’s 4D instant velocity detection—allowing visitors to intuitively grasp the brand’s defining autonomous technology capabilities. A passenger vehicle and commercial truck hosting Aeries II completed guests’ experience, while a living wall, espresso bar, and wood grain finishes revived their senses, reflecting the vitalizing energy of Aeva’s innovations.
Project Credits |
Ian Whitmore
