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Summer
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Summer
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Picture this: you’re at Bonnaroo festival. It’s 85° and sunny, and you and your crew just finished singing your hearts out to your favorite song. You enter a vibrant clubhouse where you’re handed an ice-cold, delicious drink and invited to join a game of mini golf. Capturing the moment with a selfie, you smile because—This. Is. Epic. In partnership with Wasserman agency, we brought Sonic’s big world to life and created the ultimate festival activation—an unforgettable drive-in range and refreshing slush paradise. On a mission to bond with their customers through exciting experiences that truly resonate, SONIC is “showing up in a way [they] never have before,” Kristen Campbell, Senior Manager of SONIC IMC, says. Each day, SONIC offered a different, Bonnaroo-exclusive slush flavor—and guests with pro-putting skills won new swag. Attracting an incredible 6,000 visitors per day, the immersive experience inspired all kinds of authentic connections and lifelong memories summertime bliss.
When you’ve only ever seen what you’re making in digital renderings or on paper, and then finally watch it come to life in-person, you really...get to enjoy the space and connections you’ve created.
Kristen Campbell
Senior Manager SONIC
