Group up outside the screen—this IRL loot drop is legendary. To introduce AT&T’s audience to lightening-fast 5G speeds, we invited them to experience the gaming world’s “loot craze” like never before. Leveraging the help of our in-house interactives team, we created two immersive interactives for the ultimate experience of gaming culture and connectivity. For our first interactive, our teams programmed a sophisticated “drop meter” that measured and displayed, in real time, escalating bandwidth usage in AT&T’s space. Gamers teamed up every hour to boost the meter until it hit its peak at 100%—triggering epic, next-level prizes to literally fall from the sky. Our second interactive, an infinity-mirror selfie booth, empowered guests to share every legendary moment with their online communities through personalized gifs instantly sent to devices. With the help of our in-house video, audio, and graphic production capabilities, the next-generation activation we powered up was an unforgettable experience, generating over 8.6M impressions and earning AT&T serious street cred with gamers worldwide.