In the heart of Fulton Market, during Design Days and NeoCon, B+N launched their line of vibrant, human-centric workspace solutions. Designed to spark creativity and adapt to every kind of workstyle, Gira manifests 30 years of architectural design into an entirely new workplace concept—one that’s full of color, inspiration, and flexibility. We wanted Gira’s debut to be more than a showcase—it needed to make a strong first impression that set the perfect tone and created a lasting impact. We took over a design studio in a busy art district to transform it into an exquisite pop-up showroom. The result was a brand-defining moment for our client—a launch that instantly immersed B+N’s audience in the innovation, beauty, and collaborative energy of the environments they envision for workspaces everywhere. B+N kept their showroom in operation until the end of the year, continuing to make a splash, captivate attendees, and generate real excitement for the brand throughout its entire duration.