Alienware brought their A-game to E3 to show off m15 and m17: their new hyper-efficient, ultra-thin gaming laptops with revolutionary Cryo-Tech Cooling technology. In creating these new products, they turned traditional laptop design on its head, distinguishing the m15 and m17 from every other laptop on the market. They needed a space at E3 equally as unique and eye-catching as their laptops—one that would push design boundaries just like they do with their products. We took this challenge in stride, creating a show-stopping multimedia-waterfall to represent the cooling technology in the laptops. The striking waterfall lit up activity on social media and the news, making Alienware one of the most talked about brands at E3.