Atara Bio has created a breakthrough new product and they are ready to share their message with the world. Over the past year we have helped develop their pre-campaign story to connect with healthcare professionals around the world. We designed eye-catching domestic and international exhibits, balancing a clean yet bold aesthetic. As they prepare for commercialization, Atara’s goal is to gain brand awareness and educate the industry on their innovative new product that treats patients with EBV + PTLD. Both their domestic and international shows over the past year successfully introduced Atara to the industry. As Atara gets closer to commercialization, we have been working with their team to craft their marketing strategy and grow their trade show program over the coming years.