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Prelude is a modern, vibrant company who came to us with the challenge of standing out on the trade show floor at ASRM, despite a small footprint. They wanted a warm, approachable space where people could connect and share personal stories. In contrast from a clinical-white aesthetic, our design featured dynamic angles, a strong color palette, natural materials and provocative messaging. Graphics featuring probing questions like “If you knew your fertility was safe and waiting for you; how would that change your future?” attracted attendees who were then invited to pin their responses on a board that grew throughout the show. The stylish space proved that with thoughtful design you can have a big impact with a minimal structure.
