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In 2017, NetApp went through a re-brand. To launch their new visual identity, we designed and built all new booth components. The new NetApp build is totally modular, for ultimate flexibility. In total, we built 25+ individual components that can be arranged in countless configurations ranging from 10’ x 20’ to 40’ x 40’ footprints, with options including double decks, enclosed conference rooms, theaters, demo areas, and an innovation lab. We even produced a comprehensive catalog for NetApp corporate to use as an event planning tool—allowing NetApp to select the booth components they need to execute their event. NetApp attends 25+ different trade show events per year, and Pinnacle is there to strategize and execute every detail.
Project Credits |
Michael Taft
Every option was thought of. Every detail was purposeful.
NetApp
