Together with Artica, we helped Amazon Games level up by bringing the excitement of Gamescom—the world’s largest gaming event—straight from the streets into the boardroom. Business partners and affiliates could relax and recharge at our booth this year with a craft coffee in hand, and make meaningful connections while discussing the power of AWS for Games. Located in the B2B networking area of the show, our booth seamlessly blended business and play, as the space featured a full barista bar, multiple private conference rooms, a central lounge, and everything in between. The booth also featured floor-to-ceiling graphics of Amazon Games’ titles “Lost Ark” and “New World” between Amazon Games’ brand colors, rendering an environment fit to celebrate AWS’ current work while inspiring future ventures.