When creativity meets strategy, magic happens. We wanted Aniplex’s Anime Expo exhibit to give them the best of both worlds: a bold design that would blow away their audience and build brand awareness, and smart logistical solutions that would streamline merchandising and drive sales. The two booths we created for them exceeded every stakeholder’s expectations. Designed with a cinematic nod to cyberpunk aesthetics, every touchpoint of these spaces drove engagement and customer immersion. A stunning stage synched to lit-up, spider-leg structures hosted a full day of programming; colossal LED walls and display windows showcased Aniplex’s newest titles of the year; and logistically sophisticated sales areas offered exciting merchandise while expertly guiding the traffic of over 20,000 attendees. Aniplex finished their exhibit with every team member energized, and every customer captivated by—and connected to—their favorite anime worlds.