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Next Stop?
Everywhere.
Everywhere.
Next Stop?
Everywhere.
Everywhere.
Canon Medical has some of the busiest customers in the world, so they wanted to offer a valuable opportunity to experience Canon’s latest technology, without interrupting their tight schedules. Our solution? Canon Across America: a mobile tour to visit hospitals across the country and bring the future of medical imaging literally to customers’ doors. Healthcare professionals received—from the convenience of their workplace—hands-on experiences with six modalities of Canon’s healthcare imaging solutions. They got to enjoy lunch, on Canon, while chatting with designated experts for each modality. The truck visited over fifty hospitals and cities, generated 2,900 highly personalized customer interactions and hundreds of new sales opportunities, and drove 125,000 website visits. Such a successful campaign called for us to double down and Canon will tour with a second truck next year.
Project Credits |
Ian Whitmore
Pinnacle is off-the-charts fantastic…they don’t just do something half-heartedly. They really throw everything in. As an agency partner, Pinnacle has been ideal. They’re always one step ahead of me.
Debbi Kemp
Exhibit Marketing Manager Canon Medical Systems
