Over the years Canon has partnered with Pinnacle to manage their exhibit program that consists of over 60 events a year. We work with Canon to strategically manage their annual budgets and are always working to maximize brand impact while minimizing costs through complex shipping and warehousing plans, rental options and build techniques. For RSNA, their biggest show of the year, we needed to help Canon create a cohesive exhibit space for 5 different business units each launching a new product, stage four CT, three MRI, two X-Ray machines and dozens of ultrasound units, and announce their M&A. Through careful planning and thoughtful design, we transformed 20,000 sq. ft. of booth space into the ultimate operating room.