We support Canon’s 60+ event trade show program, annually. For RSNA, their biggest show of the year, we created a cohesive exhibit space for 5 different business units each launching a new product. Canon also added three newly acquired brands to the space, so we designed a booth that delicately balanced brand equity and new messaging. With so much information to share at RSNA, Canon needed to ensure their team on site would be prepared. We used our DigitalEXP technology to create a digital booth experience where the Canon team could explore, learn and prepare for the show. After the show closed, Canon launched the digital experience online so their audience could experience the space, anytime, anywhere. Canon can easily update content in the model as their goals and messaging evolves.