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Gamespot went live at E3 with an activation that reached far beyond the limits of a traditional trade show booth. A CBS Interactive brand, Gamespot is virtual hub for all things gaming. Their website provides breaking news, reviews, previews, and downloads for all the latest and most exciting developments in the gaming industry. To create the perfect platform for Gamespot to reach their full audience and showcase what they do best, we transformed their exhibit area into a broadcast set where the brand could film and report live to hundreds of millions of online gamers around the world. E3 attendees who visited in person got a first-hand look at the engaging interviews with the hottest names in gaming, high-stakes giveaways, and signings by illustrator Andrew Rae. Gamespot experts also led interactive tours all over the show floor, starting and ending at the Gamespot booth—prospective partners put on a headset and got to explore the various developments of the many brands presenting at E3.
Project Credits |
Erik Borzi
