Follow the neon. Embrace the music. Take your night to ANOTHER LEVEL™—and discover a bold, new world of Doritos. In collaboration with Motive Agency, we invited Los Angeles-local fans to an exhilarating pop-up culinary experience. The featured cuisine? Notoriously delicious, late-night snack, Doritos—remixed in a globally inspired menu. A brand with their finger on the pulse of culture, Doritos knows how to keep their audience guessing in epic ways. “Fans look to [us] for bold, new ideas,” Stacy Taffet, SVP of Brand Marketing, says. Even though their “boldest venture yet” activated on Winter Solstice—the longest night of the year—fans weren’t ready to leave. An underground tasting room, triangle-themed lounge, and endless photo ops—finished with features like a live DJ, Doritos dispenser and bar, and custom art—created a truly vibrant and elevated experience. Every moment indulged the senses, leaving visitors wanting more—plus, the event spurred incredible press coverage and recognition.