After COVID, Giro was eager to reconnect with the industry. What better way to do that than activate where their customers are? We built a pop-up activation that could survive the most extreme weather scenarios and epic venues so Giro could meet their customers, in their element. The space showcases the brand’s high-performance merchandise while reflecting Giro’s dedication to detail and contemporary sophistication. Using marine-grade plywood, we infused our design with expert fortitude and adaptability, ensuring Giro’s booth would brave any storm. The versatile space can also be restructured for multiple configurations, expanding from 20’ to 30’ deep. Other ultra-flexible features include a fully functional, automatic garage door that doubles as an awning, sliding windows that keep the interior cool on hot desert days but dust-free on windy ones, stained-finish panels, and a tinted roof structure.