To celebrate the holiday season, a global brand hosted a drive-thru event for their employees and families. Over the course of a couple weeks, thousands of guests got to drive through an immersive art activation from the comfort of their own vehicles. Set at Shoreline Amphitheater’s parking lots, our spirited activation covered nearly seven acres of space and came with 12 unique experiences celebrating holidays around the globe. Guests were guided through each experience by a stylized in-app map, complete with in-car music synchronized to each individual space. Art, lights, and a full spectrum of live talent performances enveloped each family in holiday spirit as they journeyed through the Infinity Tunnel, the Star Field, the Space Odyssey, and more. This event took place while social distancing measures were in place—Pinnacle was quick to adapt, inspiring new, playful ways to forge connections.