All Work
Project Tags:
A Multi-Level
Launch
Launch
A Multi-Level
Launch
Launch
In the midst of a rebrand which included an updated corporate logo and brand messaging, Leatherman launched Leatherman FREE, a line of magnetized haptic multitools, at SHOT Show 2019. Goals for the show included: attracting attention of major press, introducing the Leatherman FREE technology, and unveiling their new brand identity to the world. We designed a bright, modern space—creating a backdrop on which Leatherman boldly portrayed the story of their new multitool, through the lens of their fresh new brand. The clarity in messaging seamlessly leveraged Leatherman’s brand equity and integrated with their new brand identity to connect with both loyal consumers and new ones.
