All Work
Project Tags:
Drive
Exploration
Exploration
Drive
Exploration
Exploration
With their marketing plan interrupted by a global pandemic, Magna went searching for new and effective ways to increase brand awareness and community engagement. We introduced them to our virtual event platform, DigitalEXP, and set off to create the Magna Virtual Experience—a sales enablement, recruiting, and corporate communications tool. We built the experience to drive exploration by authentically immersing visitors in the brand and effectively sparking conversations. Void of any real-world physical constraints—like, say, venue space or even gravity—it was unlike anything you could experience in-person. The experience launched at CES, attracting over 1,000 people from 37 different countries. It remains open, 24/7, and continues to drive brand awareness and enable their teams to sell and recruit.
