Real innovation is hard to find, but impossible to miss. Known for breakthrough advancements in electric mobility, Magna has partnered with Pinnacle for years to bring their next-generation technologies to life. To continue building brand recognition, we wanted to create a booth as innovative as our clients’ products. Our solution? An original design concept that uses a sky-high, aluvision arch to create the impact and visibility of a two-story structure—without the excess materials, drayage, and I&D labor costs of a double deck. A landmark on the show floor, Magna’s elevated exhibit drew attendees in from all sides. While our custom theater immersed guests deeper into the brand’s revolutionary systems with launches, speakers, division presentations, and press conferences—all orchestrated by Pinnacle—guests outside gained firsthand experience with an array of hands-on demos. Once again, Magna was impossible to miss, sending waves of fresh excitement for real innovation throughout the entire industry.