Innovation is Magna’s driving force, so for CES, they wanted a show-stopping exhibit booth that would not only showcase their industry-leading mobility technology, but could also be deployed at other key trade shows throughout the year. Our solution? A modular, custom rental booth, complete with captivating product displays and a show-stopping, 20’ tall truck ramp as the centerpiece—which supports a full pickup truck and displays Magna’s newest technology from every angle. Our custom rental program gave us the flexibility to incorporate economical rental components (built in-house to the exact, high-quality standards of our custom-fabricated environments) into Magna’s booth design. The design is clean, smart, and fast—to reflect Magna’s core brand values. Clean architectural lines, smart displays that put the product first, and fast, modular installation to maximize impact and protect Magna’s budget for every show.