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Deep
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Rooted
Design
Deep
Rooted
Design
Rooted
Design
Nature’s Path and their concept designer RUF Project needed a partner to bring an ambitious vision to life. In homage to Nature’s Path’s 30th anniversary, the brand wanted to represent the eco-friendly ideals that their company was built upon. The tree-inspired design, complete with a trunk, canopy, and an upper-level meeting area, posed a significant engineering challenge. After getting turned down by a number of build companies, Nature’s Path found Pinnacle. Though we knew it would be a challenge, as soon as we saw the concept, we were in! When it debuted at NPEW, the magnificent tree-which appeared to defy gravity—stole the show. Our solution was built with entirely sustainable materials and practices—earning both a Best of Show designation and a Gold Design Award.
