The New York International Auto Show was a typical high-octane extravaganza. Vinfast, an all-electric vehicle automaker, stole the show by inviting attendees to join the charge. With excitement buzzing around the launch of their pricing and battery subscription service, car enthusiasts were able to interact with the VF 7, VF 8 and VF 9 vehicles to truly experience what Vinfast is all about. Inspired by the brand’s ambition to make each vehicle a seamless extension of the digital self, we imagined and constructed a custom-built platform to serve as a seamless extension of Vinfast. Our sleek and polished design of the space not only supported the weight and accessibility of each vehicle, but through an array of mediums echoed the Vinfast dedication to innovation, sustainability, and modernity.