Black lights, arcade games, and giant “frosty pong?” How do we get invited to this party?! Wendy’s drove into the infield at full throttle with their NASCAR activation at the Talladega Superspeedway—a retro-rager for all ages. The iconic “Where’s the beef?” brand wanted to channel the raving energy of the racetrack while promoting their new “Biggie Bag”, so we shined a disco-limelight on it all weekend with a retro-themed, day-to-night dining experience. Before the big race, NASCAR fans got to play arcade games, a giant game of “frosty pong,” and chow down on free Wendy’s Biggie Bags and frozen Blueberry Pomegranate Lemonade. After cheering for Noah Gragson’s decked-out No. 42 Chevrolet (sponsored by Wendy’s), fans could join “Biggie’s After Dark,” our epic, glow-in-the-dark after-party. The event generated tons of hype and worked up fan’s appetites, proving again that wherever Wendy’s rolls in…it’s going to be BIG.